About Us
Our Journey
About Baby Squad
Guardians of Pure Play
It all started in 2020 when I became an uncle to the most adorable niece you can imagine. I wanted to gift her the world’s finest toys, but here’s the twist – finding genuinely safe and top-quality toys turned into quite the challenge. You see, those “safe” toys often harbored hidden dangers. Especially in the paint used which is filled with chemicals, micro plastics, heavy metals etc
That’s when I embarked on a heartfelt mission to create toys that are truly safe for children. My quest took me all across India, in search of gifted artisans who could craft toys using natural, chemical-free colors. Gradually, I built a team, and our mission transformed into a full-blown project
I won’t sugarcoat it – the journey was filled with a lot of struggles. But, fueled by determination and endless passion, after countless trials, we finally perfected our first batch of safe, organic, and simply incredible toys.
Slowly with love and a lot of passion, Baby Squad was created!Â
Our Founders
Mehul
Product Design & Operations
Aanchal
Marketing & Outreach
Our Ethos
Our Mission
Our mission is simple but heartfelt: We aim to reach out to new mothers across the USA and create a strong community of like-minded individuals who appreciate safe toys
Our Vision
We envision becoming the go-to online direct-to-consumer (D2C) toy brand in the United States for infants and toddlers up to 3 years of age within the next 5 years.
Our Heros -The backbone of Baby Squad
Milan
Packaging and Transport Guru
Milan's got the best smile around, making the factory vibes super fun. Head of Packaging and Transport, Milan keeps the team motivated and ensures our products get where they need to be with a smile.
Arjun
Production Prodigy
Meet Arjun, the mastermind behind our production game. He's the go-to guy for making sure our stuff comes out top-notch. Precision? Dedication? Arjun's got it all covered.
Akshay
Quality Control Superhero
Akshay's the quality control whiz. Nothing slips past this guy. He's the reason our products always meet those high-quality standards. Total legend.
Sam
Color Wizard
Sam's the artist in our crew, adding life and color to everything. With an eye for aesthetics, Sam's the reason our products look as good as they do.
Neil
Procurement Navigator
Neil's like our behind-the-scenes hero. He makes sure we always have what we need to keep the factory humming. Strategic thinking? Check. Resourcefulness? Double check.
Certification
Certified: Adhering to Global Safety Standards for Your Peace of Mind.
Certification
USA Toy Safety Standards
Indian Toy Safety Standards
European Toy Safety Standards
Testing Parameters
Chemical Parameters
Inspect the toy's colors for harsh chemcials and heavy metals
Mechanical Parameters
Examine the toys for small components, sharp edges, potential choking hazards etc.
Flammability
Evaluate the toys to ensure they meet fire safety standards.
Our Core Values - Things that define Baby Squad
We stand by mothers through the challenges of motherhood and parenting, offering understanding and support to create a nurturing environment.
We are dedicated to crafting products that are not only child-safe but also environmentally friendly.
Building lasting relationships with everyone who contributes to our brand's growth is our commitment.
Our Operations
Bangalore, India
